What is Coaching

Professional Coaching is emerging as one of the fastest growing processes for facilitating personal and professional growth and development.

It is a way of interacting with people that transforms or stretches their visions, values and abilities by eliciting their greater creativity, learning and flexibility.


Courtesy of ICF Headquarters

Coaching is a partnership of equals between the coach and client based on honesty, trust and respect.

The relationship is based on the coach’s firm belief that the client has the resources needed to address his or her challenges and the coach has the ability to create a productive and confidential environment, using appropriate framework and processes, to help guide this resourcefulness.

A Certified Coach Is An Effective Listener And Observer.

They use these strength to elevate a client’s understanding and awareness of their situation, to provide structure and process that supports the client in defining goals for their future and formulating and executing plans to meet these goals.

In a coaching session, the coach focuses on building on the client’s successes during the coaching contract and establishing session goals that are appropriate for the current situation, while remaining focused on the client’s overall goals for coaching.

Determining which coach is right for you depends on a number of factors. Each coach brings a variety of strengths and experience to the engagement and finding a good match is important.

Coaches also specialize in certain areas, so matching a client’s need with a coach’s focus is key. Typical specializations include executive, leadership, career transitions, life transitions, personal vitality, sales, performance and spirituality.

Benefits of Coaching

A certified coach is an effective listener and observer.

They use these strength to elevate a client’s understanding and awareness of their situation, to provide structure and process that supports the client in defining goals for their future and formulating and executing plans to meet these goals.

Courtesy of ICF Headquarters

In a coaching session, the coach focuses on building on the client’s successes during the coaching contract and establishing session goals that are appropriate for the current situation, while remaining focused on the client’s overall goals for coaching.

There is a reason that coaching is such a rapidly growing industry; that is the measurable and significant benefits that clients report from their engagements with coaches.

These measurable benefits are also accompanied by more qualitative benefits, including developing new perspectives and outlooks, increased self-awareness, enhanced decision-making, improved interpersonal effectiveness, and greater self-confidence.

According to the ICF Global Coaching Client Study which was commissioned by the ICF headquarters but conducted independently by PricewaterhouseCoopers, clients report the following benefits associated with coaching:


Increased Productivity

Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity.


Positive People

Building the self-confidence of employees to face challenges is critical in meeting organizational demands.


Satisfied Clients

Virtually all companies and individuals who hire a coach are satisfied.


Return on Investment

Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they at least made their investment back.

Visit ICF Global’s website To Find a CoachBecome a Coach and Get Your ICF Credential